The Silver Marketing Association

Summit 2023

The Cavendish Centre, London W1

 Tuesday 27th June 2023

Focusing exclusively on the “silver” market, the event offers marketers the opportunity to enjoy a full day of expert speakers and networking sessions. This is a must-attend event for those wanting to tap into this important sector.

Book your Early Bird ticket(s) now 

Included for delegates attending the in person event:

  • Full conference from 09:00 – 17:00 with networking throughout the day
  • Breakfast & buffet lunch 
  • Mid-morning & afternoon tea/coffee & biscuits 
  • Post summit networking drinks
  • Presentation of Silver Marketing Awards

Provisional agenda includes:

  • Silver consumer panel
  •  Insights into the changing mind of older people over time
  • Age-Tech & Product Design – what does the future hold?
  • Consuming media across the channels – which are most effective in the different stages of later life?
  • Looks good ….. for her age. Beauty & Healthcare marketing
  • How to run effective marketing campaigns – from the agency perspective
  • Jobseekers – marketing to an ageing workforce
  • Inclusive marketing: segmenting wealth, health and ability
  • Silver Marketing Awards winners

Benefits of attending the in person event

  • Learn best practice for over-50s marketing.
  • Hear real-life industry case studies focusing on key issues.
  • Leave with a fuller understanding of the market and the opportunity it represents.
  • Learn how to effectively communicate with this demographic.
  • Network and learn from peers who are maximising the same opportunities whilst facing the same issues.
Who should attend?

Organisations involved in selling to the over-50s, or those looking to broaden their market into this demographic.  The conference is designed for established companies, challenger brands and start-ups, including the following:

  • Directors, CEOs and senior managers
  • Marketing and sales
  • Customer insight and strategy
  • Research and development