Silver Audience Consumer Panel

Watch the consumer panel recording here 


Part of our series of watch-on-demand webinars, exclusively for members of the Silver Marketing Association, sharing insights and tips covering a range of subjects about how to market more effectively to an older audience.

With our latest webinar, we take a slightly different stance and with our consumer panel, you’ll be able to listen to our online round table discussion with a panel of silver consumers, all aged in their mid to late 60s, facilitated by our Marketing Services Director, Jane Silk.

Some of the themes we explore during the session with our panellists include:

  • What channels they prefer to use when buying products and services
  • How and when they research and buy
  • What would encourage them to buy a particular product
  • Whether they are loyal to specific brands
  • Their responses to current advertising aimed at their age group
  • How their age has impacted on their attitudes and what and how they purchase as they grow older


Jane Silk's portraitOur moderator is Jane Silk MCIM MA (Marketing), Marketing Services Director of the Silver Marketing Association. Jane is a marketing professional, who has worked in marketing strategy, planning, communications, branding and publishing for the 50+ market for over 25 years.


Our panellists are:

Carole Tidball – Carole worked as a Senior Manager and Consultant in Education before taking early retirement to become a writer and award-winning photographer. She is a keen runner, hiker and bird/wildlife watcher.

Glynis Sullivan – Glynis is a Silver Traveller and Silver Consumer with an insatiable passion for travel: her “bucket list” is getting longer as she gets older!

Andrew Morris – Andrew spent his earlier life in finance. Much of his subsequent professional life was spent travelling and he is now retired with a wide range of interests including video, crowdfunding and working as a film extra.

Sally Dowling – Sally is passionate about promoting the rights of the older generation. Having ‘retired’ to the south coast with husband Clive, she enjoys long walks on the seashore and along the South Downs.

Helen Jackson –  Helen took early retirement from HM Revenue and Customs and is now a keen cook and enjoys entertaining friends with various cuisines. She enjoys writing about her travels, photography, entering competitions, visiting the theatre, and playing the piano.

Roy Messenger – Roy retired early at 55, and having spent most of his working life in the Civil Service, latterly working in the Houses of Parliament as a Project Manager. He is a keen cook and recently mastered the technique of making a 12 egg tortilla!