Marketing crypto-currency for the Silver Generation

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The truths and the myths

Welcome to our series of Silver Marketing Association “watch-on-demand” webinars, looking at a different industry in each session, speaking to experts in the sector, and gaining valuable insights about how products and services are being marketed to silver consumers.

It’s the turn of the financial sector, and our guest speakers are Katharine Wooller, Managing Director, and Andy Field, Head of UK Marketing, from the UK’s leading crypto wealth platform Dacxi.

It’s fair to say that crypto currency has something of a reputation as the wild child of the financial services market.  It’s the (relatively) new kid on the block and has generated its fair share of mixed media coverage. Our aim, with the help of Dacxi, is to understand more about the truths and the myths of crypto, and how a professional company is committed to education and ethical marketing to the silver audience.

The session looks at whether cryptocurrency is something older people should consider embracing? Can they or should they add it to their pension plan? Will there be crypto ISAs and mortgages?  And how can crypto be ethically marketed?

Our speakers are:

Andy Field, Head of UK Marketing for Dacxi

Andy has been with Dacxi for 18 months and has many years’ experience in marketing regulated financial services to different sectors including insurance, mortgages and debt management. Dacxi is the first ‘crypto’ business that Andy has worked for and although it has been a steep learning curve in what is a relatively new industry, he believes that the fundamentals of marketing still apply!



Katharine Wooller, Managing Director of Dacxi

Katharine is considered a subject matter expert in digital assets, and their speed of adoption in the financial world. She regularly comments for the mainstream British press and a huge variety of trade publications on cryptocurrency, appears on TV including for BBC world news and has won a number of industry awards both personally and for Dacxi as a business. A published author, she has contributed to three books which are available on Amazon on wealth creation and financial services. As well as being MD of Dacxi and Europe she is perfectly placed to describe how crypto can support financial freedom.

Download the presentation here

Watch the recording here