Over 50s marketing training

Sample outline of an interactive over 50s workshop:

Learn how you can improve performance of your sales and marketing campaigns through better engagement with mature customers

Morning sessions


Sentiment analysis: understanding the psychology of ageing and how it affects communications. Exploring the mature market mind-sets and improving performance through more effective marketing communications:

  • The myths about the market
  • Overcoming stereotypical thinking that “older people are set in their ways”
  • Learn the specific tools and techniques for reaching the different audience groups
  • Learn what typically alienates mature customers
  • Different communication styles to engage different market segments

Segmentation strategies

How to maximise your marketing campaigns through segmentation:

  • Explore the ways to segment this market and learn the benefits it will bring to your sales
  • Identify your mature customers’ different needs, wants and motivations and examine how the market segments itself
  • Understand different group personas and their different customer journeys
  • Use market intelligence and customers insights to help define your segment profiles and future marketing activity

Afternoon sessions

Individual clinics on topics such as:

How to write effectively for brochures, websites, emails, blogs, and other promotional communications to improve your chances of success including:

  • Understanding how your content can persuade mature customers to buy your experiences
  • How to “age-proof” your communications

For more information, contact Marketing Services Director, Jane Silk jane@silvermarketing.org