Over 50s marketing training
Sample outline of an interactive over 50s workshop:
Learn how you can improve performance of your sales and marketing campaigns through better engagement with mature customers
Morning sessions
Communications
Sentiment analysis: understanding the psychology of ageing and how it affects communications. Exploring the mature market mind-sets and improving performance through more effective marketing communications:
- The myths about the market
- Overcoming stereotypical thinking that “older people are set in their ways”
- Learn the specific tools and techniques for reaching the different audience groups
- Learn what typically alienates mature customers
- Different communication styles to engage different market segments
Segmentation strategies
How to maximise your marketing campaigns through segmentation:
- Explore the ways to segment this market and learn the benefits it will bring to your sales
- Identify your mature customers’ different needs, wants and motivations and examine how the market segments itself
- Understand different group personas and their different customer journeys
- Use market intelligence and customers insights to help define your segment profiles and future marketing activity
Afternoon sessions
Individual clinics on topics such as:
How to write effectively for brochures, websites, emails, blogs, and other promotional communications to improve your chances of success including:
- Understanding how your content can persuade mature customers to buy your experiences
- How to “age-proof” your communications
For more information, contact Marketing Services Director, Jane Silk jane@silvermarketing.org