Let’s Talk Ageing’s passion and core vision is simply to support organisations to connect and engage more effectively with the older UK consumer, helping them to deliver enhanced B2C off and online Acquisition & CRM communications to this highly complex audience – we’re constantly refreshing our insight into the different older UK cohort groups, actively listening and articulating their evolving needs, attitudes and behaviours. Working across many diverse markets, including Financial Services, Funeral Planning, Pharmaceutical, Health, Mobility & Care Services, we provide a range of tailored services to fit our client needs. We’re delighted to be associated with the Silver Marketing Association.

Lee Collett, Head of Marketing of Alfa Travel, was introduced to Let's Talk Ageing through the Silver Marketing Association and said:

For the 2024 Alfa travel brochure we worked with Graeme and his team at Let’s Talk Ageing in completing a full review of the 2023 brochure highlighting where improvements can be made, Graeme also held a workshop with the marketing team to help grow our understanding of how to market with the correct tone of voice for our customers, Graeme has really helped the team think in a different way about marketing and we have made some big changes to the 2024 brochure from the feedback of the focus group. This is keeping in line with a customer focus which is always at the heart of all our marketing here at Alfa Travel.

It was made possible by the introduction made by Silver Marketing Association between myself and Graeme which shows what a great association to be part of the Silver Marketing Association is, plus I have always found them very helpful and informative and have many connections that can really help any business.

Let's Talk Ageing

Mash Marketing Consultancy provides personalised marketing strategy for brand and business growth, delivering a comprehensive review of end to end marketing activity with recommendations for improved results. Focused on effective brand positioning, Mash enables businesses to better understand and engage their target audience. With 15 years’ experience developing tailored brand and marketing strategy, and 8 years expertise in marketing for the over 50s audience, founder Rachel Pease provides actionable marketing planning to reach specific business goals, delivering marketing support that goes beyond just ordinary marketing consultancy. Support is as hands-on as required, tailored to individual needs to improve ongoing business performance. Recent work with the Silver Marketing Association on research and insight into the later life market has been an absolute pleasure, and we’re delighted to continue the partnership.

Ian Dibb, CEO at Keylu said:

Working with Mash Marketing Consultancy has been an invaluable experience. The insight and expertise in strategy for the later life market, through to the provision of detailed and hands-on support has been a breath of fresh air. Actionable marketing planning that really shows an in-depth understanding of our business, our aims and our customers was something we really appreciated and that has made a real difference, consistently going above and beyond to deliver.

Mash Marketing