Ofcom’s Media Nations 2026 report is full of useful stuff. It tells us live TV is declining, streaming is rising, newspapers are shrinking, YouTube is growing and people aged 75+ still like a good TV set. So far, so familiar. But it also hops cheerfully between 16–24, 16–34, 55+, Read more
Coming soon… In this compelling webinar, our expert speakers showcase three ground-breaking pieces of original research which decode the 50+ travel market. Jasman Ahamad – Don’t Call Me Old! – this white paper challenges the conventional approach, offering a fresh perspective by examining these travellers’ unique motivations, psychologies, and preferences. Read more
Sue Timney, Creative Director of Wallacea Living, talks to Gillian Thornton. Retirement homes come in many different styles, but there has never been anything quite like Wallacea Living’s new luxury apartments in London’s Marylebone. This integrated retirement community is the first development for Wallacea Living and will be ready to Read more
The Disruptors – marketing Age-Tech Start-up Innovative companies are working hard to tackle common problems faced by the silver generation, but how do they bring their ‘age tech’ products to market? Gillian Thornton spoke to a series of entrepreneurs to learn more. KEYLU – digital life planner, Co-founder: Ian Dibb Read more
A consumer segmentation model designed by Experian, it’s a cross-channel classification system which segments the population into 15 groups and 66 types that helps businesses to understand an individual’s likely customer behaviour. For more information, contact enquiries@silvermarketing.org