The Silver Marketing Association have launched a new report offering insight into segmenting the over 50s market, in collaboration with lifetime mortgage lender Pure Retirement, and with a range of expert contributors including Let’s Talk Ageing. The report segments the over 50s demographic into categories split by age, lifestyle and Read more…
BETTER BIRTHDAYS PRESS RELEASE “You are old, wrinkled and ugly – Happy Birthday!” National campaign promotes age-positive birthday cards In an age when Britons are living longer, healthier, and more active lives, and the over 50s are the largest and most influential consumer group in the UK, the Silver Marketing Read more…
Four in five older people find road sign ageist, survey reveals Since the controversial “elderly people” road sign, designed by a child in a drawing competition sign, was introduced over forty years ago, it has repeatedly come under attack for its ageist imagery depicting a physically-challenged couple bent over Read more…
Announcing the launch of the Silver Marketing Association Annual Summit In January 2022, the Silver Marketing Association launched as a membership B2B organisation, with a mission to connect and inform businesses and individuals with an interest in marketing to older consumers. It picks up the baton from its predecessor, Read more…
The Silver Marketing Association has launched as a membership B2B organisation, with a mission to connect and inform businesses and individuals with an interest in marketing to older consumers. It picks up the baton from its predecessor, the Mature Marketing Association. Passionate about ethical marketing, the Silver Marketing Association will Read more…