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Press Room

Press Room

“You are old, wrinkled and ugly – Happy Birthday!”

BETTER BIRTHDAYS PRESS RELEASE “You are old, wrinkled and ugly – Happy Birthday!” National campaign promotes age-positive birthday cards In an age when Britons are living longer, healthier, and more active lives, and the over 50s are the largest and most influential consumer group in the UK, the Silver Marketing Read more…

By Michelle Laverick, 4 months ago
Press Room

Four in five older people find road sign ageist, survey reveals

Four in five older people find road sign ageist, survey reveals   Since the controversial “elderly people” road sign, designed by a child in a drawing competition sign, was introduced over forty years ago, it has repeatedly come under attack for its ageist imagery depicting a physically-challenged couple bent over Read more…

By Michelle Laverick, 5 months7th September, 2022 ago
Press Room

Announcing the launch of the Silver Marketing Association Annual Summit

Announcing the launch of the Silver Marketing Association Annual Summit   In January 2022, the Silver Marketing Association launched as a membership B2B organisation, with a mission to connect and inform businesses and individuals with an interest in marketing to older consumers.  It picks up the baton from its predecessor, Read more…

By Michelle Laverick, 10 months7th April, 2022 ago
Press Room

Announcing the launch of the Silver Marketing Association

The Silver Marketing Association has launched as a membership B2B organisation, with a mission to connect and inform businesses and individuals with an interest in marketing to older consumers.  It picks up the baton from its predecessor, the Mature Marketing Association. Passionate about ethical marketing, the Silver Marketing Association will Read more…

By Michelle Laverick, 1 year7th January, 2022 ago
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