Four in five older people find road sign ageist, survey reveals Since the controversial “elderly people” road sign, designed by a child in a drawing competition sign, was introduced over forty years ago, it has repeatedly come under attack for its ageist imagery depicting a physically-challenged couple bent over Read more…
Announcing the launch of the Silver Marketing Association Annual Summit In January 2022, the Silver Marketing Association launched as a membership B2B organisation, with a mission to connect and inform businesses and individuals with an interest in marketing to older consumers. It picks up the baton from its predecessor, Read more…
The Silver Marketing Association has launched as a membership B2B organisation, with a mission to connect and inform businesses and individuals with an interest in marketing to older consumers. It picks up the baton from its predecessor, the Mature Marketing Association. Passionate about ethical marketing, the Silver Marketing Association will Read more…