By Chris Hudson, Chairman at HUB One of the biggest myths surrounding traditional media is that TV, print and out-of-home (OOH) advertising are too expensive. This is a perception that needs to be challenged, says Chris Hudson, chairman of full-service marketing agency HUB. The reality is that the landscape has Read more
Inspired by a LinkedIn post on storytelling by Silver Marketing member Nancy Shenker, our Social Media Manager, Carole, decided to put her favourite AI sidekick to the test. While Nancy’s article, “Tell Me a Story,” featured a childhood photo of typewriters and storybooks, Carole’s archives held something a bit more… “Swinging Sixties.” The “Cool Read more
As 2025 draws to a close we highlight some of the key events that have taken place this year which are relevant to the Silver Market: January 2025 QVC’s campaign: Declaring this chapter of life after 50 as the ‘Age of Possibility’, QVC’s new campaign platform aims to reflect age Read more
Longevity’s New Engine: Why Australia’s Future Growth Is Being Forged by Women Australia is facing a profound demographic shift. With life expectancy stretching well beyond 84 and those aged 100+ set to triple by 2050, the country has mastered long life. The challenge now is adapting the way older people live. Read more
ROAR Forward Summit – Hearst Tower, New York City November 2024 by Debbie Marshall, Managing Director, Silver Marketing Association Time seems to pass more quickly as you get older, and with it an increased desire to make the most of later life. As I ascended the majestic escalator at Hearst Read more
Glynis Sullivan writes: My t-shirt says ” I may be old but I have seen all the cool bands!” Well don’t mis-read what that says – we are older, but still love good live music, festivals and holidays with Harmony Voyages. The owners of the company, Andy and Angela Schofield, Read more
Have Bag Will Travel! Dr Jacqueline Jeynes Why the title “Have Bag will Travel!” for my current book? It could, of course, mean anything in the context of travelling, but there is a specific context here. While it is generally accepted that the mature travel sector is a growing market, Read more
Roar Forward Summit Re-Imagine the Second Half of Life November 9, 2023 Hearst Tower, New York City by Debbie Marshall, Managing Director, Silver Marketing Association An invitation to be a guest at the first ROAR Forward Summit at the Hearst Tower in Manhattan is not one to turn down! Having Read more
Alan Fairfax explains how his life and his lifestyle have changed both since his retirement and subsequently becoming a widower. “There comes a time in life when we reach that magic age, when pension takes over from salary and we retire from work. I remember my retirement party well and Read more
Wellness is a relatively new concept that is making itself known writes Jane Wilson, founder of The Wellness Traveller. It embraces lifestyle and health with no parameters or rules. And yet the over 50s market hasn’t grown up with wellness as part of their vocabulary or indeed with the Read more
How far is the mature traveller included in marketing approaches in Tenerife? There are, as you would expect, lots of attractions that are ideal for the mature visitor to this popular holiday destination, but the question is how far do marketing strategies make this clear. For example, all Read more
Lost in Translation Surveys have shown a continuing increase in the army of older people using the internet. Obvious, really. Forced separation during the depths of pandemic persuaded even technophobic grandparents to become familiar with Zoom. And even in Covid-free times the newly retired, mostly computer literate, are rapidly replacing Read more
BIG BROTHER Big Brother is a fictional character and symbol in George Orwell’s 1949 novel, 1984 writes Glynis Sullivan. Well, Big Brother is here now or should I say has been for a few years now! I am very happy with new technology, using a computer, storing my work, zooming Read more
A Silver Spy Author! We may all be experiencing aches and pains (or worse) as the years go by, even slowing down. But keep the brain active at all costs, writes Peter Marshall. Instead of retiring into lethargy, TV channels and boredom, I believe there must be some experience Read more
“There’s no such thing as a free lunch” – or is there? As a ‘mystery diner’ retired civil servant Helen Jackson can choose where, and when to eat out, in return for an objective report. Does it sound too good to be true? Read on and make up your own Read more
One of the biggest problems of finding acceptable terminology for the 60+ age group is the impossibility of classifying such a hugely diverse group of people under one heading. We don’t do this for any other age group. Look at the most commonly used age bands for consultations with adults:18-24, Read more
Andrew Morris explores a new career opportunity in retirement as a film extra. ‘Diner number 5. Can you please not actually drink the milkshake? Just put the straw to your lips, and pretend to sip it. Thank you’. Diner number 5. That’s me. And I’m sitting in a booth in Read more
Is your hotel silver friendly? Roger Bray’s essential marketing tips for attracting and retaining older guests. There’s no denying the advantages of an e-reader as your eyesight’s youthful clarity fades. The font can be adjusted discreetly. My Kindle has a light that enables me to keep reading while my wife Read more
Alan Fairfax, a veteran cruise lover, reveals what advertising works for him… and what doesn’t. Being widowed, I’ve found cruising a great comfort, mixing with the ‘Solo’ groups on ships, people in the same position as myself. I have made new friends from many countries of the world, but how Read more
Apps are not always the best solution for Silver Travellers The Tourist Industry has had a difficult time over the past few years but to go for a break now is a rather stressful time for Silver Travellers due to Apps, as Glynis Sullivan found out. Travel Our Winter sun Read more