Wellness is a relatively new concept that is making itself known writes Jane Wilson, founder of thewellnesstraveller. It embraces lifestyle and health with no parameters or rules. And yet the over 50s market hasn’t grown up with wellness as part of their vocabulary or indeed with the plethora of Read more…
How far is the mature traveller included in marketing approaches in Tenerife? There are, as you would expect, lots of attractions that are ideal for the mature visitor to this popular holiday destination, but the question is how far do marketing strategies make this clear. For example, all Read more…
Lost in Translation Surveys have shown a continuing increase in the army of older people using the internet. Obvious, really. Forced separation during the depths of pandemic persuaded even technophobic grandparents to become familiar with Zoom. And even in Covid-free times the newly retired, mostly computer literate, are rapidly replacing Read more…
BIG BROTHER Big Brother is a fictional character and symbol in George Orwell’s 1949 novel, 1984 writes Glynis Sullivan. Well, Big Brother is here now or should I say has been for a few years now! I am very happy with new technology, using a computer, storing my work, zooming Read more…
A Silver Spy Author! We may all be experiencing aches and pains (or worse) as the years go by, even slowing down. But keep the brain active at all costs, writes Peter Marshall. Instead of retiring into lethargy, TV channels and boredom, I believe there must be some experience Read more…
“There’s no such thing as a free lunch” – or is there? As a ‘mystery diner’ retired civil servant Helen Jackson can choose where, and when to eat out, in return for an objective report. Does it sound too good to be true? Read on and make up your own Read more…
One of the biggest problems of finding acceptable terminology for the 60+ age group is the impossibility of classifying such a hugely diverse group of people under one heading. We don’t do this for any other age group. Look at the most commonly used age bands for consultations with adults:18-24, Read more…
Andrew Morris explores a new career opportunity in retirement as a film extra. ‘Diner number 5. Can you please not actually drink the milkshake? Just put the straw to your lips, and pretend to sip it. Thank you’. Diner number 5. That’s me. And I’m sitting in a booth in Read more…
Is your hotel silver friendly? Roger Bray’s essential marketing tips for attracting and retaining older guests. There’s no denying the advantages of an e-reader as your eyesight’s youthful clarity fades. The font can be adjusted discreetly. My Kindle has a light that enables me to keep reading while my wife Read more…
Alan Fairfax, a veteran cruise lover, reveals what advertising works for him… and what doesn’t. Being widowed, I’ve found cruising a great comfort, mixing with the ‘Solo’ groups on ships, people in the same position as myself. I have made new friends from many countries of the world, but how Read more…