Why the Silver Market needs to engage with and embrace cryptocurrency and the concept of decentralised finance (De-Fi) On the basis that digital technologies revolutionise the world and, therefore, that digital currencies will revolutionise global finance, everybody needs to understand, Read more…
Recent figures from the Financial Conduct Authority (FCA) have exposed the extent to which the Covid-19 crisis is impacting the finances of adults in the UK. The regulator’s Financial Lives Survey, which benchmarks nation’s financial resilience, showed that more than Read more…
The continuing misrepresentation of those aged over 50 is a phenomenon of the marketing and advertising industry. With only 5% of advertising positioned towards this huge market, despite them accounting for 23% of the UK population, it’s no wonder that Read more…
Guest blog: with so many options available, Radio Experts explains why it has never been easier for brands to use radio to help find their voice. Commercial radio has experienced somewhat of a renaissance in the last few years. The two main Read more…
Guest blog by Tim Bond, Head of insight and PR, DMA: how do we engage customers across the range of channels and devices available to marketers today? According to the DMA, one channel may still hold the key… We can all Read more…
The over 50s are the UK’s biggest and fastest growing demographic. There are over 23.6 million people aged 50 years and above in the UK, over a third of the total population. Someone in the UK turns 50 every 40 Read more…