France is an Attractive Seniors’ Market for Businesses

By Sophie Schmitt, founder of Silver Marketing Association International Partner  Seniosphere Conseil France, with its growing senior population, presents a lucrative market for companies across various sectors. This article delves into the reasons behind France’s attractiveness as a seniors’ market and explores the promising opportunities for businesses aiming to cater Read more…

Retirement living: why is something that’s so badly needed struggling to fulfil its potential?

Tony Watts OBE interviews marketers from four leading retirement providers on the challenges… and the solutions being applied. Paul Teverson, Director of Communications & Marketing, McCarthy Stone; Mario Ambrosi, Director of Communications & Marketing, Anchor; James Cobb, Chief Customer Officer, Inspired Villages; Emma Webster, ESG & Corporate Affairs Director, Lifestory Read more…

“You’d think people over 50 were only interested in life insurance and the cost of funerals” — Gransnet 

The continuing misrepresentation of those aged over 50 is a phenomenon of the marketing and advertising industry. With only 5% of advertising positioned towards this huge market, despite them accounting for 23% of the UK population, it’s no wonder that over-50s feel neglected. Every few months, we see results of Read more…

The growth of radio  

Guest blog: with so many options available, Radio Experts explains why it has never been easier for brands to use radio to help find their voice.  Commercial radio has experienced somewhat of a renaissance in the last few years. The two main players in the commercial sector, Global and Bauer, have invested Read more…