Insights

  Wellness is a relatively new concept that is making itself known writes Jane Wilson, founder of thewellnesstraveller. It embraces lifestyle and health with no parameters or rules. And yet the over 50s market hasn’t grown up with wellness as part of their vocabulary or indeed with the plethora of Read more…

How far is the mature traveller included in marketing approaches in Tenerife?     There are, as you would expect, lots of attractions that are ideal for the mature visitor to this popular holiday destination, but the question is how far do marketing strategies make this clear. For example, all Read more…