Marketing & Innovation webinar

Watch now: Bridging markets and minds: Breaking stereotypes and capturing audiences in the healthy ageing sector – Innovate UK Business Connect (ktn-uk.org)

The Healthy Ageing Community webinar produced by Innovate UK is an insightful panel discussion, focusing on the intersection of marketing and innovation in the ageing challenge.

today’s rapidly evolving landscape, having a ground-breaking product, service or idea is only half the battle. The other half lies in effectively communicating its value, breaking stereotypes, and capturing the hearts and minds of your target audience.

The session delves into the nuances of marketing, emphasising the importance of starting right at the inception of projects. From understanding diverse audiences to leveraging innovative marketing techniques, this webinar provides invaluable insights for innovators, marketers, and individuals passionate about driving positive change in the ageing sector.

Panel Chair:

George Lee, Head of Communication & Engagement, National Innovation Centre for Ageing.

Panellists:

  • Laurianne Flais, Senior Product Brand Manager, L’Oréal
  • Laura Childs, Marketing and Communications Manager, Innerva
  • Debbie Marshall, Managing Director of the Silver Marketing Association.

Key Messages

  • Importance of effective communication in driving innovation in the ageing sector.
  • Highlight the expertise of panellists and the value of their insights
  • Practical benefits including actionable strategies and networking opportunities.

Watch now Bridging markets and minds: Breaking stereotypes and capturing audiences in the healthy ageing sector – Innovate UK Business Connect (ktn-uk.org)