The Silver Marketing Awards 2025
We are delighted to announce the Winning and Highly Commended campaigns & individuals for the 2025 Silver Marketing Awards, in partnership with Global, home to Classic FM, Smooth Radio & Gold Radio.
These awards recognise and celebrate the companies that have delivered a successful marketing campaign in the last year, focusing on the older demographic and showing creativity, empathy and measurable results.
With a record number of over 90 entries this year, the panel of judges with no conflict of interest were impressed with the quality and creativity of the nominations, and had the difficult challenge to review the campaigns and make their decisions.
The Winners & Highly Commended entries
The entries in each category with the category sponsor are:
Best Audio Campaign – sponsored by Gold Radio
And the winner is:
- Dementia Adventure
Highly Commended:
- Ambassador Cruise Line in conjunction with Accord Marketing
- Age & Stage from Age Space Ltd
Other shortlisted campaigns:
- PensionBee
Best Print Campaign – sponsored by Saga Magazine
And the winner is:
- Silver Travel Advisor
Highly Commended:
- Hidden Hearing in conjunction with Whistl Doordrop Media Ltd
- Willowbrook in conjunction with Whistl Doordrop Media Ltd and PSE Agency
Other shortlisted campaigns:
- Cruise Trade News in conjunction with Real Response Media
Best Outdoor Campaign –sponsored by Global
And the winner is:
- Oliver’s Travels
Highly Commended:
- Italy Bike Tours in conjunction with Wilfer Limited
Other shortlisted campaigns:
- Edamamedia
Best Direct Mail Campaign – sponsored by Eight Group
And the winner is:
- Jules Verne – The Solo Traveller collection
Highly Commended:
- Willowbrook in conjunction with Whistl Doordrop Media Ltd and PSE Agency
Other shortlisted campaigns:
- Jules Verne – Your Life, Your List – Jules Verne Bucket List Campaign
Best Social Media Campaign – sponsored by Silversurfers
And the winner is:
- Sandals Resort in conjunction with Accord Marketing
Highly Commended:
- Granite & TREND Transformations
- East Anglian Air Ambulance (EAAA) in conjunction with The Kite Factory
Other shortlisted campaigns:
- Alfa Travel
Best TV Campaign – sponsored by ITV
And the winner is:
- Stannah in conjunction with Blue Soup & Creative Coalition
Highly Commended:
- Fred. Olsen Cruise Lines in conjunction with Accord Marketing
- Tourism Ireland in conjunction with FINN Partners
Other shortlisted campaigns:
- Jules Verne in conjunction with Accord Marketing
Best PR Campaign – sponsored by Digital Drums
And the winner is:
- CareUK
Highly Commended:
- Italy Bike Tours in conjunction with Wilfer Limited
- Ambassador Cruise Line in conjunction with Rooster PR
Other shortlisted campaigns:
- Granite & TREND Transformations
Best Digital Marketing Campaign – sponsored by Senior Response
And the winner is:
- RSPCA in conjunction with JAA Media
Highly Commended:
- CareUK
- Experience Travel Group
Other shortlisted campaigns:
- Alfa Travel
Best Influencer Campaign – sponsored by Advantages of Age
And the winner is:
- Saga Holidays
Highly Commended:
- Mistral Hotel – Singles in Crete in conjunction with Copywrite That
- Travelguru TV
Other shortlisted campaigns:
- Sandals Resorts in conjunction with Unique Vacations UK Ltd
Best Overall Multi-Channel Campaign – sponsored by Precision Platinum
And the winner is:
- Fred Olsen Cruise Lines in conjunction with Accord Marketing
Highly Commended:
- Age Co in conjunction with Medialab Group
- CareUK
Other shortlisted campaigns:
- Cruise Trade News in conjunction with Real Response Media
Exceptional Achievement Award – sponsored by Jules Verne
And the winner is:
- Jacynth Bassett, Ageism is Never in Style
Highly Commended:
- Mauricio Maldonado, Saber Vivir Columbia
- Tricia Cusden, Look Fabulous Forever
- Tracey Cannon, WCF
Other shortlisted people:
- Suzanne Noble, Advantages of Age
- Al Campbell, Copywrite That