The Silver Marketing Awards 2023 – Shortlisted Campaigns
We are delighted to announce the shortlisted campaigns for the 2023 Silver Marketing Awards, in partnership with Headline Sponsor Channel 4 and our category sponsors detailed below.
These awards recognise and celebrate the companies and individuals who have delivered a successful marketing campaigns focusing on the older demographic and showing creativity, empathy and measurable results.
The panel of entirely independent judges with no conflict of interest were impressed with the quality and creativity of the nominations and had a difficult challenge to review the campaigns and make their decisions.
The awards will be presented at a sparkling drinks reception on Tuesday 27 June 2023 at the Cavendish Centre, London W1 from 17:00 -19:00 following the Silver Marketing Summit. The event will be hosted by the inimitable and entertaining Derek Jones, and the soundtrack of memorable melodies is courtesy of Global. Please contact enquiries@silvermarketing.org if you would like to attend.
Here goes…
The shortlisted campaigns in each category (listed in alphabetical order) with the category sponsor are:
Best Print Campaign
Sponsor:
Shortlisted campaigns:
- Alfa Travel – Alfa Travel brochure
- Bray Leino – Have you heard about Gina?
- Silver Travel Advisor – Silver Traveller
- Vintage Travel – In Vintage – 2023 Launch mailer
Best Digital Campaign
Sponsor:
Shortlisted campaigns:
- Age Action Alliance – Age Action Alliance launch
- Autumna – Targeted Shortlist
- Noon in association with Vision Express and The Fourth Angel – See Yourself Differently in Mid Life
- Real Response Media – World of Cruising
Best Direct Mail Campaign
Sponsor:
Shortlisted campaigns:
- Greensleeves Care – Greensleeves Care Winter campaign
- Hodge – Mortgages as unique as your clients
- JG Travel Group – Less is More
Best Social Media Campaign
Sponsor:
Shortlisted campaigns:
- Accord Marketing & Ambassador Cruise Line – Lead Generation
- Jam & Staysure – Travel worth doing right
- The Bias Cut – Ageism Is Never In Style
Best TV Campaign
Sponsor:
Shortlisted campaigns:
- Bray Leino – Have you heard about Gina?
- Precision Creative and Media – Stannah Stairlifts – “Find Teddy”
- Saga – You’re not wrong
- The Kite Factory & Don’t Panic – WaterAid: What Jack Gave
Best Radio Campaign
Sponsor:
Shortlisted campaigns:
- Accord Marketing & Olympic Holidays– Welcome to our home
- Boom Radio – Oddfellows Friendship Month
- Boom Radio – Kelvin Furniture Retirement Clearance Sale
- McCarthy Stone – Peace of Mind
Best PR Campaign
Sponsor:
Shortlisted campaigns:
- Anything But Grey – Saga Exceptional
- DAPS Agency Ltd – Boosh Foods Bone Broth
- FINN Partners – St Helena
- LOTUS (in collaboration with the Spanish Tourist Office) – Spain Sustainability Day
Best Multi-Channel Campaign
Sponsor:
Shortlisted campaigns:
- Bray Leino – Have you heard about Gina?
- Centre for Ageing Better – Age Friendly Employer Pledge
- Saga – Experience is Everything
- Silver Travel Advisor – Silver Travel Tours
Book your Summit ticket(s) now
Awards Headline Sponsor
Channel 4, are more than a public service broadcaster, they are a unique and distinctive part of life in the UK. Channel 4 is free-to-air and freely available to all of the UK. They have the UK’s biggest free streaming service, All 4, plus a network of 12 television channels. Since Channel 4 was created in 1982, it has been at the centre of national conversations and a catalyst for the creation of a world-beating production sector in the UK. Their purpose is to create change through entertainment. They do this by representing unheard voices, challenging with purpose and reinventing entertainment.