Silver Points of View
Longevity’s New Engine: Why Australia’s Future Growth Is Being Forged by Women
Longevity’s New Engine: Why Australia’s Future Growth Is Being Forged by Women Australia is facing a profound demographic shift. With life expectancy stretching well beyond 84 and those aged 100+ set to triple by 2050, the country has mastered long life. The challenge now is adapting the way older people live. Read more
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Understanding the Older Traveller – research and Insights from Industry Experts
Coming soon… In this compelling webinar, our expert speakers showcase three ground-breaking pieces of original research which decode the 50+ travel market. Jasman Ahamad – Don’t Call Me Old! – this white paper challenges the conventional approach, offering a fresh perspective by examining these travellers’ unique motivations, psychologies, and preferences. Read more
Past Member Events
Silver Marketing Workshop
Modern Marketing — Breaking Free from Age-Based Stereotypes to Connect Through Values – come to our next workshop! “A big thank you to George Lee and the Silver Marketing Association for organizing such a fantastic workshop on beating age-based stereotypes. It was a great opportunity to dive into how the Read more
Past Member Events
Bowls England Networking Event
Networking Event – open to members and prospective members In collaboration with Bowls England, we are offering Silver Marketing Association members (and prospective members) an exclusive offer to experience the Aviva National Bowls Finals as well as the chance to network with other members. We’ll be hosting the event for Read more
Meet the members
Age Without Limits – challenging Ageism through a marketing campaign.
Age Without Limits – challenging Ageism through a marketing campaign. In January 2024, the Centre for Ageing Better launched the three-year Age Without Limits campaign to challenge ageism for the benefit of us all as we grow older. We have published our first impact report, and here are some highlights of Read more