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Silver Reports
The Future of grandparents: From grandparents to grandpeers
The future of grandparents report – Inspired Villages
Silver Blog
Are we being served? Customer Service for all ages
Are we being served? Customer Service for all ages We asked two of our favourite writers, Alan Fairfax and Glynis Sullivan, to write about their experiences of customer service as seasoned “silver” consumers. Here’s what they have to say. Judge Read more…
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Silver Blog
“You’d think people over 50 were only interested in life insurance and the cost of funerals” — Gransnet
The continuing misrepresentation of those aged over 50 is a phenomenon of the marketing and advertising industry. With only 5% of advertising positioned towards this huge market, despite them accounting for 23% of the UK population, it’s no wonder that Read more…
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Silver Blog
The growth of radio
Guest blog: with so many options available, Radio Experts explains why it has never been easier for brands to use radio to help find their voice. Commercial radio has experienced somewhat of a renaissance in the last few years. The two main Read more…
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