The Silver Marketing Association has launched as a membership B2B organisation, with a mission to connect and inform businesses and individuals with an interest in marketing to older consumers. It picks up the baton from its predecessor, the Mature Marketing Association. Passionate about ethical marketing, the Silver Marketing Association will call out discrimination and ageism as well as creating a public voice for its members.
Managing Director Debbie Marshall, founder and previous owner of Silver Travel Advisor until its sale to Lisa McAuley in 2021, commented: “This growing sector of the market is highly influential. Yet despite the fact that there are more people in the UK aged over 60 than under 18, many businesses are not engaging effectively with older consumers. Given the youthful average age of many marketing teams, it’s not surprising that there’s often a gap in understanding and empathy, which can result in inappropriate or patronising messaging and imagery that stereotypes or misrepresents this diverse and increasingly active and wealthy audience. The Silver Marketing Association aims to bridge that gap with a range of benefits for its members.”
Joining Debbie is a team of industry experts including Michelle Laverick as Membership & Partnerships Director, Steve Huxham as Policy & Public Affairs Director, Jane Silk as Training & Development Consultant & Roger Bray as News Editor. Sally Winfield of Accord Marketing, and former chair of the original Mature Marketing Association, joins the Advisory Board.
Sally commented: “I’m delighted that the Silver Marketing Association will bring a new team and new energy to build on the achievements of the Mature Marketing Association. With its mission to promote best practice marketing, as well as offering networking events and investing in relevant research and data, membership of the Silver Marketing Association is a must for any organisation or individual wanting to successfully reach the older demographic.”
Benefits include regular information updates, newsletters, access to research and white papers, free access to the Experian data platform, HR advice, free webinars in March & April, and discounted tickets to the annual summit which will take place on June 28th 2022 in Central London.
Membership costs range from £295-£495 per year for companies, and £95 for individuals, with membership aimed at business managers and owners, advertising and marketing teams and agencies, consultants, public and third sector organisations, as well as charities and academics.
The Silver Marketing Association also offers a range of marketing services to help professional marketers of all ages communicate effectively.
Debbie Marshall. firstname.lastname@example.org
Michelle Laverick: email@example.com