We warmly welcome Anthea Turner as our Patron, a much loved and trusted media personality, who has enjoyed a diverse and busy career for nearly four decades. Now one of the UK’s most recognisable ‘silvers’ and increasingly working in a competitive commercial space, the Silver Marketing Association believes she is the perfect brand ambassador for the silver cohort at large.
As a TV presenter, Anthea is best known for shows including GMTV, Blue Peter, The National Lottery, Perfect Housewife and Celebrity Antiques Roadshow. She went on to shine more recently as a gritty contributor to Ch 4’s Celebrity SAS and continued to prove that age is just a number with her vibrant role in the E4’s series The Real Life Dirty Dancing.
Enjoying a new phase of her media career in her 60’s, Anthea published ‘How To Age Well: The Secrets’, which reveals not just her own ageing secrets, but those of many trusted experts and friends within the industry. As if that wasn’t enough, she went on to launch her brand new skin care range ‘By Anthea Turner’ last year which sold out within 3 weeks! Her creations ‘Balm 6’ and ‘Body 3’ are bringing a luxury, yet affordable fuss free approach to the beauty regimes of many 40+ women across the country.
Her face & voice are well-known within the silver audience, and she has embraced social media as an influencer with 160,000 Instagram followers, using this channel to reflect her daily life and promote her beauty products, books, travel experiences, cleaning hacks and a range of ambassadorships with brands she loves.
In her role as Patron of the Silver Marketing Association, Anthea brings enormous empathy and wisdom of the silver market and, most importantly, knows how to effectively communicate to create brand building and sales.
As such she is excited about developing relationships with members and brands that are seeking to better understand the ever-increasing value of influencers amongst older consumers.
Please contact enquiries@silvermarketing.org for further information.