We are delighted to announce our  ‘Ambassadors’, who have been chosen for their credibility, influence, and expertise in marketing to the silver audience. They also support the association through various channels including social media, public appearances, endorsements, and networking events.


Rachel Pease

Rachel is the founder of Mash Marketing Consultancy, providing businesses with marketing strategy for brand and business growth. With sixteen years’ experience across multiple industries and eight years specialising in marketing for the later life demographic, she offers tailored Later Life Marketing Services, with an exclusive offer of support for Silver Marketing Association members (please visit the Member Resources page for more information). Rachel's recent work with the Silver Marketing Association on insight into the later life market has been an absolute pleasure and she’s delighted to continue the partnership.

Jane SIlk

Jane is an acknowledged expert on engaging with the over 50s market. For many years she was the director of Mature Times newspaper and now works alongside a broad portfolio of clients offering expert advice and guidance on communications, research, marketing and sales and building relationships with vulnerable customers. Jane is a highly-regarded, thought-leader in this sector and is frequently called upon by national and local media as well as key industry bodies and charities for her views.

Jacynth Bassett

Jacynth Bassett is an award-winning, highly sought after consultant and expert in the anti-ageism/ age-inclusive & positive movement. At only 31, she is widely recognised as a leading pioneer and voice, awarded ‘Anti-Ageist Activist’ of 2023, and named one of Evening Standard’s 22 Londoners Changing the World. She is the Founder & CEO of the award-winning global consultancy community & campaign, Ageism Is Never In Style®, and of The Bias Cut – the first age-inclusive independent fashion online boutique. Jacynth’s strategic and business nous, combined with creativity and social understanding & empathy, has resulted in her becoming one of the most exciting visionaries, and disruptors leading the way for social change around ageing.