Our Ambassadors

George is the Head of Narrative for the National Innovation Centre for Ageing. She not only pioneers cross-generational innovation but also emphasises the importance of strong storytelling. With over 25 years of experience in design and social entrepreneurship, George has a proven track record of using storytelling to drive societal change and challenge age stereotypes. George advocates for a society where age does not define individuals. She hosts the podcast "Age on Trial: What has Age Got To Do With It?”, and she launched the magazine This Curious Life in 2023. We are proud and delighted that George leads our popular member workshops "Modern Marketing — Breaking Free from Age-Based Stereotypes to Connect Through Values", where she articulates the importance of powerful storytelling to drive both societal change and economic success around ageing and longevity. Visit the Members' page on the site to find out the next date.

Karena is a seasoned Marketing Consultant and Strategist with over 24 years of experience. She has crafted fully integrated marketing strategies for both renowned big brands including Virgin, Aviva, and Volkswagen, right through to smaller niche companies, SME's and charities. Known for her hands-on approach, and a proud supporter of the Silver Marketing Association, she has a passion for later life markets and silver audience members. Through her work at Eight Group - a B Corp Certified printer and marketing company - she works closely with companies to offer help and advice - sharing her expertise and experience - to help empower brands with sustainable solutions. Outside of her professional life – she recently joined the ‘silver club’ after celebrating a milestone birthday - and is passionate about dogs, being a licensed breeder of Staffordshire Bull Terriers. Whether you need a marketing guru, a print partner or help with your dogs, Karena is always happy to lend a helping hand.

Rachel is the founder of Mash Marketing Consultancy, providing businesses with marketing strategy for brand and business growth. With sixteen years’ experience across multiple industries and eight years specialising in marketing for the later life demographic, she offers tailored Later Life Marketing Services, with an exclusive offer of support for Silver Marketing Association members (please visit the Member Resources page for more information). Rachel's recent work with the Silver Marketing Association on insight into the later life market has been an absolute pleasure and she’s delighted to continue the partnership.

Jane is an acknowledged expert on engaging with the over 50s market. For many years she was the director of Mature Times newspaper and now works alongside a broad portfolio of clients offering expert advice and guidance on communications, research, marketing and sales and building relationships with vulnerable customers. Jane is a highly-regarded, thought-leader in this sector and is frequently called upon by national and local media as well as key industry bodies and charities for her views.

Jacynth is an award-winning, highly sought after consultant and expert in the anti-ageism/ age-inclusive & positive movement. At only 31, she is widely recognised as a leading pioneer and voice, awarded ‘Anti-Ageist Activist’ of 2023, and named one of Evening Standard’s 22 Londoners Changing the World. She is the Founder & CEO of the award-winning global consultancy community & campaign, Ageism Is Never In Style®, and of The Bias Cut – the first age-inclusive independent fashion online boutique. Jacynth’s strategic and business nous, combined with creativity and social understanding & empathy, has resulted in her becoming one of the most exciting visionaries, and disruptors leading the way for social change around ageing.