We are delighted to be supported by our sponsors for the 2026 Silver Marketing Summit
Headline Sponsor
Rest Less is a digital platform designed to help today’s generation of over 50s get the most from life. Since launching in 2019, it has over 1 million members and offers tools and resources to help people maximise their health, wealth, work and lifestyle. As a platform dedicated to supporting and empowering the over 50s, we believe it’s time this audience is not just recognised - but prioritised. At Rest Less, our mission is to champion a generation that’s redefining later life - from careers and finances to travel, health and lifestyle. Partnering with the Silver Marketing Association is a natural extension of that mission, and we’re excited to support work that challenges outdated stereotypes and raises the bar for marketing to the over 50s
Breakfast Sponsor - Boom Radio
Boom Radio launched in 2021 and is a UK radio station aimed at 'baby boomers' - aged 55+. It plays a rich mix of classic '60s tracks and songs from the '70s, with a sprinkling of hidden gems. The presenters include familiar and much-loved names, such as David Hamilton, Simon Bates, Judi Spiers, Nicky Horne and Graham Dene. It can be heard all over the UK via DAB+, smart speaker and via the Boom Radio app. Over the past 5 years, Boom has grown its hugely loyal audience to around 700,000 weekly listeners by filling the gap left by other radio stations who have drifted younger in appeal.
Morning Break Sponsor - Bah Humbug
We provide the go-to resource for organisations wishing to understand how mature consumers think, feel and behave when making consumer purchases, and so advertise more effectively to them. Working with professors from Brunel University Business School we analysed published research since 2010 on what is known and what isn’t about effective marketing communications to mature consumers. The answer? Not a lot. So, we’re gathering new insights around their opinions, behaviour, needs and wants regards advertising and purchase behaviours. We now have some unique communication auditing, modelling and analysis tools and are currently building a mature customer data ecosystem with Brunel. We are now ready to talk to any business that recognises the value of the mature consumer but doesn’t know how best to talk to them!
Dragons' Den Sponsor - JAA
JAA is the independent media agency that's backed the underdog since 1978. We work with brands with big ambitions using media to help them grow. For us, you are not the size of your budget. You are the scale of your ambition. We deliver real bite by making your media work harder in the face of adversity. We think smart, move fast and do different. Every underdog will have their day. Seize yours. With JAA.
Afternoon Tea & Wine Sponsor - Accord
Accord is an award-winning, proudly independent marketing agency, specialising in the over 50s sector. A company of creative thinkers, digital strategists, planning experts and problem-solvers, it’s clear to us that this diverse, experienced and sophisticated group has many different values, interests and lifestyles - which directly influence their buying and media habits. Working with start-ups, challenger brands and market leaders, we provide an integrated approach to planning, buying, analysis, and optimisation using cutting-edge tools which enable us to identify and propose appropriate channels, tailored to any budget. The strength and depth of our expertise is second to none.