Thursday 9th July, 2026
The Cavendish Centre, Duchess Mews, London W1
Headline Sponsor
The Silver Marketing Summit is Europe’s leading conference focused on the “silver” market – offering marketers the opportunity to enjoy a full day of expert speakers and networking sessions.
Delegate tickets include:
- Full day of sessions
- Entry to the Silver Marketing Awards at 4.15pm
- Your copy of our brand-new White Paper “Marketing to Mid-Life Men“
- Breakfast, mid-morning and afternoon refreshments, a delicious lunch and 2 complimentary drinks at the bar.
See what last year’s delegates said
2026 Silver Marketing Summit Agenda
All sessions are subject to any unforeseen changes.
09.00 am Registration, networking, breakfast – in partnership with Boom Radio. Find out how to win a £7,000 ad campaign with Boom Radio
09.25 am Introduction & welcome to our sponsors & partners
09.30 am Keynote address – The Future of Marketing is Intergenerational
For the first time in history, there are 6 living generations. We are delighted to welcome two leading speakers, crossing the generational gap themselves, to share their insights on marketing to the silver audience within a multi-generational landscape.
Keynote speakers:
- Avivah Wittenberg-Cox, writer, speaker, thinker & podcast host specialising in longevity
- Jacynth Bassett, founder & CEO, Ageism is Never in Style
10.00 am Sound & Vision
Our panel join us from the world of targeted TV, Radio and Podcasts
Chair:
- Tim Greatrex, Non-executive Director & Advisor to SMEs
Panellists:
- Radio – David Lloyd, Founder of Boom Radio
- Podcasts – Louise Robinson, Editorial Director, Saga Magazine – “Experience is Everything” podcast
- Targeted TV – Rachel Hall, Managing Director, Be Addressable
10.30 am Let’s Meet “Ozzy”
Ozzy is a cluster segmentation tool that creates six distinct segments of adults aged 61–80. Three brand use cases show what matters beyond “55+” and how Ozzy plus AI marketing platforms sharpen campaign strategy.
- Quentin Boyes, The Humbug Partnership
10.45 am Tea break – sponsored by Humbug
11.10 am Paper, Bricks & Mortar
In an increasingly digital world, some brands are firm believers in the staying power of traditional print, doordrop and retail outlets. We’ll find out why these still work so well for the silver audience.
Chair:
- James Cobb, CEO, Freedom Villages, formerly known as Enterprise Retirement Living
Panellists:
- Penny Worthy, Managing Director, Silver Travel Advisor
- Clair Atkins, Managing Director, Our Media
- Susie Idle, Development Director, Whistl (Doordrop Media)
- Rob Newton, Co-Founder & CEO, PSE Agency
11.40 am Clicks not Bricks – the Challenger Channels
Far from being technophobes, the silver market has adopted and adapted to digital life. Our two speakers represent Tik Tok and Reddit, emerging players in the silver social media space.
- Debbie Benjamin – Client Solutions, Travel, Tik Tok
- Merson Lewis, Senior Client Partner, Reddit
12.00 pm AI – Discrimination, Danger or Opportunity
Our two speakers take a deep dive into the rapidly changing AI landscape
- Frank Leyhausen, Founder and CEO of Reifegrad4
- Amanda Forsyth, Co-Founder and CEO, LivOn
12.30 pm How to market to 1 million over 50s
Our headline sponsor, Rest Less, delivers a 15 minute masterclass sharing insights, tips and practical takeaways from 7 years of learning.
Speaker:
- Mark Hughes, Chief Marketing Officer, Rest Less
12.45 pm Lunch & Networking
2.00pm Marketing Clothing & Accessories
Chair
- Sue Benson, Founder & CEO, The Behaviours Agency, IPA (Institute of Practitioners in Advertising) Chair, England & Wales
Panellists:
- Shona Jameson, Chief Marketing Officer, Cotton Traders
- Jo Young, Managing Director Unifida – for David Nieper Ladies Wear
- Tristan Haddow, CEO of Seaspray Swimwear, part of the Haddow Group
Guest contributor: Matthew Bebbington, Designer, Seaspray Swimwear
Models: Halita, Annie & Rachel, courtesy of Models of Diversity
2.30 pm Dragons Den, sponsored by JAA
The return of our popular session where 4 entrepreneurs in the world of silver start-up businesses each make a 3 minute pitch for a share of a fictitious £1m marketing budget. You, the audience, will decide which pitch merits your investment.
Chair
- Caroline Ayling, Marketing Director, JAA
The “Pitchers”
- Martin Lock, Founder, SellBuy
- Federica Grazi, Founder, Mitos Relocation
- Ken Valledy, Founder, The Great Escape
- Amanda O’Brien, Founder, The Boutique Adventurer
3.00 pm Marketing to Mid-Life Men
As we launch our new white paper in partnership with The Kite Factory, we invite 3 mid-life ladies to look at the findings and share their views.
Chair: Rik Moore, Managing Partner Strategy, The Kite Factory
- Louise Agran, senior marketing leader in media, publishing and hospitality
- Annie Coleman, Founder of RealiseLongevity and Global Ambassador Stanford Center on Longevity
- Diane Kenwood, journalist, blogger, broadcaster, founder of These Are The Heydays, and Chair of Women of the Year Lunch & Awards
- Suzanne Noble, Content Creator & Entrepreneur
3.30 pm Closing Keynote – Lyndsey Simpson, Founder & CEO of 55/Redefined
We are delighted to welcome the powerhouse Lyndsey Simpson to talk about her 55/Redefined Journey, how she has built and marketed the brand globally, and to celebrate the launch of her new book, The Age Rebellion. Lyndsey will be in conversation with Steve Huxham, Policy & Public Affairs Director of the Silver Marketing Association.
3.50 pm Tea & (optional!) wine break sponsored by Accord Marketing
4.15 pm Silver Marketing Awards, hosted by Anthea Turner
This will be a glittering showcase of the shortlisted campaigns and announcement of the winners, hosted by our patron, Anthea Turner.
Watch and listen to the winning campaigns, gaining ideas and insights.
Celebrate the winners with a glass in hand.
5.15 pm – Awards finish and return to the bar (optional!)
6.00 pm – Close