The Silver Marketing Awards 2026 – Finalists
We are delighted to announce the finalists for the 2026 Silver Marketing Awards.
These awards recognise and celebrate the companies that have delivered a successful marketing campaign in the last year, focusing on the older demographic and showing creativity, empathy and measurable results.
The independent panel of judges with no conflict of interest were impressed with the quality and creativity of the nominations, and had the difficult challenge to review the campaigns and make their decisions.
The awards will be presented at a sparkling drinks reception, hosted by Anthea Turner, on Thursday 9th July 2026 at the Cavendish Centre, London W1 from 16.15-17.15 following the Silver Marketing Summit.
Join us to celebrate on the day! Buy your tickets for the Awards Ceremony
The finalists in each category (listed in alphabetical order) with the category sponsor are:
Best Audio (Radio/Podcast) Campaign – sponsored by Audika
Finalist campaigns:
- PensionBee – Pension Confident Podcast
- Ramble Worldwide – Fill Your Boots Radio Campaign
- Nick Hutchings – rockwealth Reading Ltd – The Retirement Lounge Podcast
Best Digital Campaign – sponsored by IFF Digital
Finalist campaigns:
- Italy Bike Tours SRL in conjunction with Wilfer – The “Ride Like a Pro” Campaign
- Trust My Jewelers – Caribbean Jewelers Booth and Instore Traffic
- Fred. Olsen Cruise Lines in conjunction with Accord Marketing – Cruising Smarter: AI Innovation Driving Summer Success
- Silver Travel Advisor – The Collection by Silver Travel Advisor
Best Direct Mail (Non-Travel) Campaign – sponsored by Eight Group
Finalist campaigns:
- Willowbook in conjunction with PSE Agency – January 2026 Acquisition Campaign
- The Good Care Group in conjunction with Whistl Doordrop Media Limited– Hyper‑Targeted Doordrop for Sensitive Care Decisions
- CareCo in conjunction with HUB – CareCo Life
- Good Life Sorted in conjunction with Whistl (Doordrop Media) Ltd & Pashn Media – Hyper-Local Print That Delivers Care
Best Direct Mail (Travel) Campaign – sponsored by Ambassador Cruise Line
Finalist campaigns:
- Completely Travel Brands – Arrival Surprise
- Ramble Worldwide – 80th Birthday Direct Mail Campaign
- Experience Travel Group – The Guest Edit: Five Creators. Five Ways to See Asia
Best Multi Channel Campaign – sponsored by Precision Platinum
Finalist campaigns:
- Centre for Ageing Better – Age Without Limits
- Jorvik Tricycles in conjunction with HUB – HUB & Jorvik Tricycles – Putting the wheels in motion for a tricycle revolution
- Ambassador Cruise Line – The Cruise: Fun Loving Brits at Sea with Ambassador Cruise Line
- Fred. Olsen Cruise Lines in conjunction with Accord Marketing – Moments Campaign
Best Outdoor Campaign – sponsored by Bowls England
Finalist campaigns:
- Italy Bike Tours SRL in conjunction with Wilfer – Giro d’Italia 2026
- Italy Bike Tours SRL in conjunction with Wilfer – Strade Bianche – here we come!
- AMC Global Media in conjunction with Grassroot Media – TRUE CRIME: Reaching Older Audiences Through Grassroots Bowls Clubs
Best PR Campaign – sponsored by Autumna
Finalist campaigns:
- Care UK – VE Day 80th Anniversary at Care UK
- Travelzoo – Travelzoo’s Solo September Travel Campaign
- PensionBee – PensionBee: 10-day switch campaign
- Ramble Worldwide with GOSH PR – Ramble Worldwide 80th Anniversary
Best Print Campaign – sponsored by JPS Print
Finalist campaigns:
- Silver Travel Advisor – The Silver Traveller Magazine – Spring 2026 edition
- Willowbook in conjunction with PSE Agency – January 2026 Acquisition Campaign
- Good Life Sorted in conjunction with Whistl (Doordrop Media) & Pashn Media – Hyper-Local Print That Delivers Care
- CareCo in conjunction with HUB – CareCo Life
Best Social Media/Influencer Campaign – sponsored by Senior Response
Finalist campaigns:
- FINN Partners – Intrepid
- Italy Bike Tours SRL in conjunction with Wilfer – Strade Bianche – here we come!
- Los Barrios Family Restaurants – Lunch with Louie
- Trust My Jewelers – Caribbean Local Jewelers
Best TV Campaign – sponsored by Sky Media
Finalist campaigns:
- Pure Cremation in conjunction with JAA Media– Pure Cremation: driving growth through crafted DRTV strategy aligned with exceptional buying
- AGA Rangemaster in conjunction with The Specialist Works & Mr President – Putting Rangemaster back at the heart of the home
- Jorvik Tricycles in conjunction with HUB – HUB & Jorvik Tricycles – Putting the wheels in motion for a tricycle revolution
- Charterhouse Mobility in conjunction with Precision Media & Good Guys Production– Made Just For You
Best AI in marketing Campaign – sponsored by Sentai
Finalist campaigns:
- Just Go Holidays with UniFida and AX.ai – Where AI’s Algorithms Meet the Customers’ Mailbox
- Fred. Olsen Cruise Lines in conjunction with Accord Marketing – Cruising Smarter: AI innovation Driving Summer Success
- PensionBee – Best Use of AI in Marketing
Exceptional Achievement Award – sponsored by Ageism is Never in Style
Finalists:
- Mauricio Maldonado
- Annie Stirk
- Mafalda Honorio
- Louise Robinson
- Debbie Harris
- Federica Grazi
- David Lloyd
Join us to celebrate on the day! Buy your tickets for the Awards Ceremony