We are delighted to be supported by our sponsors for the 2025 Silver Marketing Summit
Breakfast Sponsor
The home of All Time Classics: A golden era for music. Gold Radio plays All Time Classics from the 50s, 60s, 70s and 80s, right across the UK. During the week, listeners kick start their mornings by tuning in to Gold Radio Breakfast with James Bassam, and finish their day with Gold Radio Drive with Kirsty Gallacher while on Saturdays, Simon Rimmer wakes up the nation.
Morning Break Sponsor
Accord is an award-winning, proudly independent marketing agency, specialising in the over 50s sector. A company of creative thinkers, digital strategists, planning experts and problem-solvers, it’s clear to us that this diverse, experienced and sophisticated group has many different values, interests and lifestyles - which directly influence their buying and media habits. Working with start-ups, challenger brands and market leaders, we provide an integrated approach to planning, buying, analysis, and optimisation using cutting-edge tools which enable us to identify and propose appropriate channels, tailored to any budget. The strength and depth of our expertise is second to none.
Lunch Sponsor
We provide the go-to resource for organisations wishing to understand how mature consumers think, feel and behave when making consumer purchases, and so advertise more effectively to them. Working with professors from Brunel University Business School we analysed published research since 2010 on what is known and what isn’t about effective marketing communications to mature consumers. The answer? Not a lot. So, we’re gathering new insights around their opinions, behaviour, needs and wants regards advertising and purchase behaviours. We now have some unique communication auditing, modelling and analysis tools and are currently building a mature customer data ecosystem with Brunel. We are now ready to talk to any business that recognises the value of the mature consumer but doesn’t know how best to talk to them!
Afternoon Tea (& wine ) Break Sponsor
JAA is the independent media agency that’s backed the underdog since 1978. We work with brands with big ambitions using media to help them grow. For us, you are not the size of your budget. You are the scale of your ambition. We deliver real bite by making your media work harder in the face of adversity. We think smart, move fast and do different. Every underdog will have their day. Seize yours. With JAA.