The Silver Marketing Awards 2025
Entries have now closed
The 2025 Silver Marketing Awards are in partnership with Global, home to Classic, Smooth and Gold.
They recognise and celebrate companies that have delivered a successful marketing campaign targeted at the silver demographic since January 2024, with 10 separate categories across the different channels. There is also an Exceptional Achievement Award which recognises an individual who has delivered outstanding results in this field.
It’s free to enter, and entries are open to both members and non-members of the Silver Marketing Association. The task of selecting the winner and highly commended in each category will be given to a panel of independent judges, all of whom are marketing experts with many years of experience. Judges will not be allocated a category where there is any potential conflict of interest.
The Silver Marketing Awards will be presented on Thursday July 3rd at a sparkling ceremony at the Cavendish Centre from 16:15-17:15 after the Silver Marketing Summit.
The 2025 Award categories are as follows:
- Best Audio Campaign – sponsored by Gold Radio
- Best Print Campaign – sponsored by Saga Magazine
- Best Outdoor Campaign –sponsored by Global
- Best Direct Mail Campaign – sponsored by Eight Group
- Best Social Media Campaign – sponsored by Silversurfers
- Best TV Campaign – sponsored by ITV
- Best PR Campaign – sponsored by Digital Drums
- Best Digital Marketing Campaign – sponsored by Senior Response
- Best Influencer Campaign – sponsored by Advantages of Age
- Best Overall Multi-Channel Campaign – sponsored by Precision Platinum
Exceptional Achievement Award – sponsored by Jules Verne
Entering this award is an incredible opportunity to celebrate an individual’s or your outstanding achievements in marketing products or services to the silver market.
Read about last year’s winners
Category sponsors:
What did last year’s winners say?
We are really proud to have won this award as it shows that creative campaigns don’t need big budgets but truly understanding and communicating in the tone-of-voice of Silver consumers. Being part of the Silver Marketing Association has opened our eyes and helped us to understand better our customers. We’re looking forward to the next Silver Marketing Summit.
Aura Tatu, Singles in Crete / Mistral Hotel
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