

In partnership with Global, home to Classic FM, Smooth Radio & Gold Radio, we are delighted to present the 2025 Silver Marketing Awards.
Before the awards start, there will be a live performance from the brilliant Classic FM String Quartet in the networking area from 3.45pm – 4.15pm. Enjoy their melodies with a glass of wine or a cup of tea!
Insights from Global – panel discussion
Our awards event will commence at 4.15pm with a panel discussion featuring Global’s leading presenters and Senior Managing Editor.
Aled Jones – Classic FM Presenter
Simon Rimmer – Gold Radio Presenter
Angie Greaves – Smooth Radio Presenter
Sally Ardis – Senior Managing Editor, Global
Awards Ceremony
Aled Jones will then be hosting The Silver Marketing Awards 2025 which recognise and celebrate companies that have delivered a successful marketing campaign targeted at the silver demographic since January 2024, with 10 separate categories across the different channels. There is also an Exceptional Achievement Award which recognises an individual who has delivered outstanding results in this field.
Meet Aled Jones

Aled Jones MBE, the Welsh singer, television presenter and radio host for Classic FM, has presented shows such as ITV breakfast Daybreak, BBC’s Songs of Praise, Cash in the Attic, Escape to the Country and Going Back Giving Back. He currently hosts the Sunday morning show on Classic FM.
The 2025 Award categories which Aled will be presenting are:
- Best Audio Campaign – sponsored by Gold Radio
- Best Print Campaign – sponsored by Saga Magazine
- Best Outdoor Campaign –sponsored by Global
- Best Direct Mail Campaign – sponsored by Eight Group
- Best Social Media Campaign – sponsored by Silversurfers
- Best TV Campaign – sponsored by ITV
- Best PR Campaign – sponsored by Digital Drums
- Best Digital Marketing Campaign – sponsored by Senior Response
- Best Influencer Campaign – sponsored by Advantages of Age
- Best Overall Multi-Channel Campaign – sponsored by Precision Platinum
- Exceptional Achievement Award – sponsored by Jules Verne
Awards key information:
Date: Thursday July 3rd 2025
Where: The Cavendish Centre, Duchess Mews, London W1
Reception drinks – 3.45pm – 4.15pm
Awards ceremony –4.15pm – 5.15pm
Followed by networking in the bar until 6.00pm
Ticket price: £35 + VAT to include the full awards ceremony and a complimentary drink in the bar