We are delighted to be supported by our partners for the Silver Marketing Awards 2025
Headline partner: Global
Global is one of the world’s leading Media & Entertainment groups. With a huge weekly reach, it is the UK and Europe’s largest Radio & Outdoor company. Global is home to respected, national, market leading media brands including Capital, Heart, Classic FM, LBC, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold Radio. Global Player, the official app for all our brands, is at the core of Global’s content, allowing listeners to enjoy all of Global’s brand content, both audio and video, as well as award-winning podcasts, and expertly-curated playlists, in one place in app, web and smart speakers. With an extensive and diverse portfolio, Global is also the leading Outdoor company in the UK & one of the largest in Europe with over 235,000 sites reaching 95% of the UK population. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 29.2 million on the radio alone.
Smooth Radio
Always the best music The soundtrack to your day for 7.8 million listeners across the UK. With always the best music, Smooth Radio’s presenters include Kate Garraway, Angie Greaves, Myleene Klass, Tina Hobley, and Jenni Falconer. Smooth listeners can also enjoy just great country with Smooth Country, find music to chill to with Smooth Chill, and enjoy the relaxing music mix of Smooth Relax. For the very best soul music there’s Smooth Soul, while Smooth 70s and Smooth 80s celebrate epic acts from these two iconic decades for music. Smooth Radio is the UK’s largest adult contemporary radio brand, with all its stations available on Global Player, the official Smooth app.
Classic FM
The world’s most relaxing music Classic FM has a welcoming touch that makes the genre accessible and relevant to all. The UK’s most popular Classical music brand, its presenters include Dan Walker, Alexander Armstrong, Jonathan Ross, Margherita Taylor, Myleene Klass, Aled Jones, Stephen Mangan, Alan Titchmarsh, Charlotte Hawkins, John Humphrys, Moira Stuart, Ritula Shah, and Zeb Soanes. Listeners of the UK’s most popular classical music station can escape and unwind with Classic FM Calm, while the greatest music from the biggest blockbuster films is celebrated on Classic FM Movies. Classic FM is the home of classical music in the UK, with all stations across the brand available on Global Player, the official Classic FM app.
Best Audio Campaign - Gold Radio
The home of All Time Classics A golden era for music. Gold Radio plays All Time Classics from the 50s, 60s, 70s and 80s, right across the UK. During the week, listeners kick start their mornings by tuning in to Gold Radio Breakfast with James Bassam, tand finish their day with Gold Radio Drive with Kirsty Gallacher while on Saturdays, Simon Rimmer wakes up the nation.
Exceptional Achievement Award - Jules Verne
Jules Verne have over 45 years of expertise in crafting innovative small group escorted tours, offering authentic travel experiences for people who love to explore the world. With 180 tours across 60 countries to choose from, all featuring handpicked accommodations, knowledgeable local guides and hidden gems that will enrich your journey. Their tours and cruises include everything from return flights and transfers to most meals, ensuring a seamless and enjoyable experience from start to finish. Small group sizes of just 10-16 people foster meaningful interactions among like-minded travellers, all brought together by a passion for genuine experiences.
Best Direct Mail Campaign - Eight Group
Eight Group is a trusted partner for businesses looking to connect with the Silver Audience. As specialists in print, digital marketing, creative design, data services, and print consultancy, we help bring ideas to life—from concept through to execution—with a focus on adding value, improving impact, and ramping up results. We’re proud members of the Silver Marketing Association, and our team includes SMA Ambassador Karena, who actively supports the SMA's mission. We’re BCorp Certified, and work closely with many brands targeting older demographics, providing strategic insight and end-to-end delivery across sustainable marketing channels. Whether it’s refining your data, crafting engaging creative, or delivering integrated campaigns across print and digital, we’re here to make a difference…..together!
Best Digital Campaign - Senior Response
Senior Response is one of the UK’s first and only Client Contact Management Service dedicated to the over-50s market. Currently 58% of our staff are over 50, with 17% above the retirement age. This dynamic we find enables our teams to build trust, show empathy, and have quality conversations with our client’s customers.Trading since 2001, and based in Solihull West Midlands, we manage client contact communication, by phone, SMS, email, and post on behalf of our clients. Our team of enthusiastic and mature agents remains to this day, the foundation of our business. Nearly 20% of our staff have been with us for over a decade with an average tenure across the business of 6 years. We are FCA regulated for products and services.
Best Social Media Campaign - Silversurfers
Founded in 2014, Silversurfers is a safe, trusted, and vibrant community for the over-50s, built on our "Life Positive" mantra. As the UK’s largest online community for the young-at-heart, Silversurfers brings together over 1 million Facebook followers, 60,000 Instagram followers, and 385,000 website members, generating more than 100 million page views each month. And we’re growing faster than ever!
Best Print Campaign - Saga Magazine
Saga Magazine is the UK's bestselling monthly subscription magazine. Enjoyed by over 213,000 subscribers, Saga Magazine has articles from the latest health advice to invaluable financial news from our experts Paul Lewis and Annie Shaw, plus money-saving tips. There are amazing real-life stories, travel ideas from dream destinations to short city-breaks, practical gardening tips and delicious recipes, plus style advice for grown-ups. Plus in-depth celebrity interviews, our columnists’ wry take on life, brain-teasing crosswords, and coverage of not-to-be-missed events, the arts, music, film, TV and books.
Best PR Campaign - Digital Drums
Digital Drums is the UK’s leading strategic marketing communications and training consultancy. From large corporations to small start-up companies, and from not for profit organisations to individual leaders, we help you get your message or story heard. We work with the media, stakeholders and the leading influencers to help spread your message in a way that resonates with the audience you wish to connect with. Whatever your story or message, we can advise you on how to do it. We can train you on how to do it. Or we can do it for you.
Best TV Campaign - ITV
At ITV our mission is to entertain and connect with millions of people globally, reflecting and shaping culture with brilliant content and creativity. We are home to the most watched programmes across live sport and entertainment shows, the most talked-about dramas, and the UK’s fastest growing, free-to-access streaming service ITVX, which has 38m registered users. We offer advertisers of all shapes and sizes the opportunity to scale up and partner with us, delivering both mass reach and addressable advertising solutions and proven return on investment. We play a valuable part in the cultural moments that bring mainstream modern Britain together and aim to shape culture for good, spearheaded by our Britain Get Talking campaign.
Best Influencer Campaign - Advantages of Age
Advantages of Age offers action-oriented business courses, including their flagship programme, Startup School for Seniors, aimed at helping those over 50 who are unemployed, economically inactive or seeking to change their career to start their own businesses. The eight-week eLearning course builds confidence and resilience and addresses self-limiting beliefs that may prevent participants from taking the necessary steps to transition into self-employment. This programme fills a gap in the market, as older individuals may not have experience finding additional support and are less likely to attend college environments with entrepreneurial provisions. The Startup School for Seniors is gender-neutral and specifically tailored to meet the complex needs of the over 50s.
Best Overall Multi-Channel Campaign - Precision Platinum
We put data at the heart of everything we do, to cut campaign wastage and improve return on investment. Our clients value the integrated creative and media service that we offer, backed by an in-depth understanding of their industry – and marketing to older people. They want a partner that can produce the most powerful, targeted and personalised creative and media strategies to give their campaigns the results they deserve. We produce national multichannel campaigns (traditional, broadcast, DM and digital) as well as geotargeted campaigns that reach densities of your potential customers on a local level. Whatever the challenge we provide a campaign mix that optimises your budget for the greatest return on investment.