2024 Silver Marketing Association Round-Up
Key moments from the year in pictures and words
Anthea Turner as our patron
Media personality Anthea Turner joined us as patron in September, and was a big hit at the Networking Drinks at the Guildhall. Since then, she’s presented the Silver Travel Awards for our member, Silver Travel Advisor, and we’ve personally introduced her to other members. Anthea will be taking part in the Silver Marketing Summit & Awards on 3 July 2025.
Silver Marketing Summit – June 2024
We welcomed over 150 delegates in person and online to our 3rd annual conference showcasing a wide range of subjects with over 40 speakers and panellists.
See what our delegates had to say
International growth
We’ve spread our wings in 2024 and become more international in our membership and insights. After we attended the 2023 Roar Forward conference in New York City, we invited their founder & CEO, Michael Clinton, to key note at our own summit. A hugely popular session, Michael shared silver marketing insights from across the pond.
Silver Marketing Awards
Our 2nd Awards ceremony celebrated the best age-inclusive campaigns targeting the silver demographic over the previous year. From TV to Print, Radio to Social Media – our awards have become a flagship event for companies to have their work in the sector recognised and rewarded.
White Paper – Marketing the Tough Stuff
Our 2024 report focuses on the some of the products and services designed to deal with the more challenging aspects of ageing, including mobility issues, incontinence, care, retirement properties, will preparation and planning for funerals. Providing new & bespoke research for our papers is an important part of our work.
Read more Silver Reports – Silver Marketing Association
Networking Events
We ran two free networking events in London, and made our first foray to the north, with a members’ day out at the ITV Media City in Manchester. Members were treated to a fabulous lunch, talks by the Coronation Street production team and even a walk down the iconic street itself, with a drink in the Rovers Return of course!
Read more Members’ Networking Drinks – Silver Marketing Association
New Business Start-ups Membership Category
We launched a new category for start-ups which is becoming increasingly popular for entrepreneurs and fledging businesses. We offer a low subscriber cost, recognising that every penny is precious, and with all the same member benefits. Read more.
New Tech for members – Contact button
Our new automatic contact functionality is proving to be hugely popular, enabling members to get in touch with one another at the touch of a button.
We’re here to provide introductions too when needed on an individual basis too!
Read more Silver Marketing Association Company Members – Silver Marketing Association
ITV Backing Business Fund
Our partnership with ITV meant that several of our members could benefit from matched funds in their TV advertising for new or lapsed advertisers.
Read more ITV Backing Business – Silver Marketing Association
We gained over 1,000 new followers on LinkedIn during 2024, using the platform to welcome new members, promote the activities of existing members, and generally highlight items of interest to silver marketers. Read more about our top-performing posts.
In Store for 2025
Silver Trailblazers Hall of Fame
Recognising the thought leaders in the world of silver marketing
Silver Trailblazers – Silver Marketing Association
Silver Marketing Workshop –
Learn how to reach the silver demographic effectively with our intensive one day workshop in Central London on February 7th.
Silver Marketing Workshop 2025 – Silver Marketing Association
Silver Marketing Summit
Reduced delegate prices for members. Book your tickets now for July 3rd 2025
2025 Summit – Earlybird tickets now available – Silver Marketing Association
Silver Marketing Awards
Launching on April 1st and with free entry to all. Read about last year’s winners.
Webinars
New 2025 webinars include “Changing the Narrative for Marketing Later Life Homes” and “How to Market Yourself”.
