The Silver Marketing Awards 2024 – Shortlisted Campaigns

We are delighted to announce the shortlisted campaigns for the 2024 Silver Marketing Awards, in partnership with Headline Sponsor Boom Radio.

These awards recognise and celebrate the companies that have delivered a successful marketing campaign in the last year, focusing on the older demographic and showing creativity, empathy and measurable results.

The panel of judges with no conflict of interest were impressed with the quality and creativity of the nominations, and had the difficult challenge to review  the campaigns and make their decisions.

The awards will be presented at a sparkling drinks reception on Tuesday 25 June 2024 at the Cavendish Centre, London W1 from 17:30 -18:30 following the Silver Marketing Summit.

Please contact enquiries@silvermarketing.org if you would like to attend.

The shortlisted campaigns in each category (listed in alphabetical order) with the category sponsor are:

Best Radio/Podcast Campaign – sponsored by Senior Response

Sponsor:

Shortlisted campaigns:

  • Age Co – Things Get Better with Age Co
  • Boom Radio & One Traveller – One Traveller radio campaign
  • Intergenerational England – The Talking Generations Podcast
  • Vintage Travel – Vintage Travel – Silver Awareness

Best Print Campaign – sponsored by Saga Magazine

Sponsor:

Shortlisted campaigns:

  • Age Co– Things Get Better with Age Co
  • Alfa Travel – Alfa Travel 2024 brochure
  • BlueStar Media & Silver Travel Advisor – Silver Traveller Magazine
  • BlueStar Media & Ambassador Cruise Line – Ambassador Cruise Line – Fair Winds Magazine

Best Outdoor Campaign – sponsored by Mash Marketing

Sponsor:

Shortlisted campaigns:

  • Centre for Ageing Better - Age Without Limits
  • The Kite Factory and Don’t Panic – Oxfam – Staying In The Fight
  • YourStride – Grassroots Bowls Clubs

Best Direct Mail Campaign – sponsored by Eight Days a Week Print Solutions

Sponsor: 

Shortlisted campaigns:

  • Audley Group – Audley Luxury Retirement Villages
  • Granite & TREND Transformations – Merry Christmas
  • McCarthy Stone – Time to open a new chapter

Best Social Media Campaign – sponsored by Silversurfers

Sponsor:

Shortlisted campaigns:

  • Accord Marketing & Ambassador Cruise Line –  Ambassador Cruise Line
  • Ageism Is Never In Style – #ILookMyAge
  • Granite & TREND Transformations – Sustainable Kitchen Makeover

 

Best TV Campaign – sponsored by ITV

Sponsor:

Shortlisted campaigns:

  • Accord Marketing & Ambassador Cruise Line Ambassador Cruise Line – Enjoy yourself
  • The Kite Factory and Don’t Panic – Oxfam – Staying In The Fight
  • TVADSWORK and Doro – The Doro TV Commercial’ Campaign

 

Best PR Campaign– sponsored by Marketing Radar

Sponsor:

Shortlisted campaigns:

  • Finn Partners & The Advantage Travel Partnership  – Travel Triumph: Targeting the Silver Traveller for The Advantage Travel Partnership
  • LOTUS & Visit Guernsey – Visit Guernsey – Renoir in Guernsey; 1883
  • Wallacea Living – The Time of Your Later Life

 

Best Digital Marketing / Age Tech campaign – sponsored by AgeSpace

Sponsor:

Shortlisted campaigns:

  • CareCall – CareCall
  • Dementia Adventure and Freddie’s Flowers – Blooms of Connection: Celebrating Dementia Adventure’s 15th Birthday with Freddie’s Flowers
  • Granite & TREND Transformations – Digital Lead Generation Campaign
  • Mistral Hotel – Singles in Crete & Copywrite That - New Sunday Best Friend

 

Best Overall Multi-Channel Campaign – sponsored by Precision Platinum

Sponsor:

Shortlisted campaigns:

  • Accord Marketing & Ambassador Cruise Line – Ambassador Cruise Line – Enjoy yourself
  • Centre for Ageing Better – Age Without Limits
  • McCarthy Stone – Time to open a new chapter
  • Wallacea Living– The Time of Your Later Life