We are delighted to be working with an experienced and knowledgeable panel of judges from many different industry sectors, who will bring wisdom and impartiality to the judging process.  Judges will not be given categories where there is any potential conflict of interest.

Sam Harrington Lowe

Sam is a publisher and journalist with over 25 years’ experience. She’s also an entrepreneur, university lecturer, and mentor for disadvantaged young women. Heading towards the golden age of 50, she identified a gap in the market for a more edgy platform for mature mavericks, and launched Silver Magazine

Annabel James

As the founder of www.agespace.org Annabel brings a wealth of personal and professional experience to all aspects of elderly care. The website and consultancy service provides advice, guidance and support for the increasing numbers supporting and caring for their elderly parents and relatives. As a regular commentator on the care sector, and a champion for all of those navigating the labyrinthine world of later life and care Annabel also advises companies how best to communicate with this growing target audience. Previously Annabel was a charity director, with a first career in corporate communications.



Michael King

Michael King, Managing Director, Senior Response. Michael is an experienced Senior Contact Centre Professional with a demonstrated history of working across multiple industries over the past 25 years. He has vast experience in Contact Centre Operations, Business Process Improvement, Sales Operations, Customer Retention, and Stakeholder Management. He joined Senior Response Ltd in 2018 as Managing Director.

Martin Lock

Martin Lock, 65, launched Silversurfers.com in 2014 after seeing a huge opportunity for a website and online community of people aged over 50. Silversurfers has built up a following of over 1 million Facebook followers and has achieved Facebook engagement levels up to 10 million monthly with a reach of up to 51 million. Some posts have had over 100,000 comments. Silversurfers also has 350,000 website members and 45,000 Instagram followers.

Lance Hill,

With over 33 years’ experience in the print and direct mail industry, there isn’t much Lance doesn’t know about the wonders & value of direct mail.
Starting out as an apprentice, he worked his way through the ranks for large scale organisations, business start-ups and everything else in between.
Most recently has seen Lance launch Eight Plus – the sister company to EDWPS – a print specialist, offering management of large scale, often complex, litho, web offset and sheet fed jobs. An active IPIA Council Member & Board Member of the Royal Mail SMP, Lance has built a vast network of customers & partners across all sectors & industries.