We are delighted to be supported by our sponsors for the Silver Marketing Awards 2024.
Best Print Campaign – sponsored by Silver Magazine
Silver Magazine’s key focus is to bust the myths surrounding the 50-plus market, and break down the ‘grey’ stereotyping. The magazine’s content is vital, relevant, and challenging – like our readers. But more than that – Silver has piloted its own extensive research into the mature audience, and has some astonishing insights into this age group. As well as the high quality editorial content on the website and in the print magazines, Silver as a brand is actively looking to work with partners who have products and services that are simpatico with the Silver vibe. We know that ‘over 50’ could be up to another 40 years, and that lumping everyone in together is both patronising and flawed from a marketing perspective. We know our audience. Come and see what we’re about.
Best Social Media Campaign – sponsored by Silversurfers
Silversurfers was launched in 2014 offering the over 50s a safe, trusted, entertaining and friendly community. It is now the UK’s largest online community for the young-at-heart with over 1 million Facebook followers, 54,000 Instagram followers, and 335,000 website members. And we are continuing to grow rapidly.
Silversurfers shop has a wide variety of tailored products and Silversurfers Club+ is an exciting new addition where members can enjoy masterclasses delivered by our partner Goldster.
Best Direct Mail Campaign - sponsored by Eight Days a Week
8 Days a week are proud to be an independent Nottingham based printer and mailing house specialising in print, postage and direct mail. EDWPS is committed to helping companies achieve their print marketing goals by providing great value products, award winning customer service and consistently high quality outputs. In addition to traditional printed channels we can offer specialist insight, options & solutions specifically designed for the Silver market and are happy to work alongside companies and their agencies to get the job done!