We are delighted to be supported by our sponsors for the Silver Marketing Awards 2024.

Headline Sponsor

Boom Radio is a UK radio station aimed at 'baby boomers' - aged 55+. Available on DAB and on smart speakers like Alexa, Boom launched in 2021, with presenters like David Hamilton, Graham Dene, Nicky Horne, Kid Jensen, Judi Spiers and Rob Jones playing a huge variety of 60s and 70s music, spiced with some tracks a little older and some newer. Aimed to fill the gap left by other radio stations moving younger in appeal, Boom has attracted much PR and impressive and fast-growing audiences with huge loyalty.

The awards will be hosted by co-founder and presenter David Lloyd.

Best Print Campaign - sponsored by Saga Magazine

Saga Magazine is the UK's bestselling monthly subscription magazine. Enjoyed by over 213,000 subscribers, Saga Magazine has articles from the latest health advice to invaluable financial news from our experts Paul Lewis and Annie Shaw, plus money-saving tips. There are amazing real-life stories, travel ideas from dream destinations to short city-breaks, practical gardening tips and delicious recipes, plus style advice for grown-ups. Plus in-depth celebrity interviews, our columnists’ wry take on life, brain-teasing crosswords, and coverage of not-to-be-missed events, the arts, music, film, TV and books.

Saga Magazine subscribers enjoy exclusive offers from both Saga and our carefully chosen partners, regular chances to win prizes and more.

Best Social Media Campaign – sponsored by Silversurfers

Silversurfers was launched in 2014 offering the over 50s a safe, trusted, entertaining and friendly community. It is now the UK’s largest online community for the young-at-heart with over 1 million Facebook followers, 54,000 Instagram followers, and 335,000 website members. And we are continuing to grow rapidly.

Silversurfers shop has a wide variety of tailored products and Silversurfers Club+ is an exciting new addition where members can enjoy masterclasses delivered by our partner Goldster.

Best Direct Mail Campaign - sponsored by Eight Days a Week

8 Days a week are proud to be an independent Nottingham based printer and mailing house specialising in print, postage and direct mail. EDWPS is committed to helping companies achieve their print marketing goals by providing great value products, award winning customer service and consistently high quality outputs. In addition to traditional printed channels we can offer specialist insight, options & solutions specifically designed for the Silver market and are happy to work alongside companies and their agencies to get the job done!

Best PR Campaign – sponsored by Marketing Radar

Marketing Radar was founded in the UK in 2002. Our technology, system integrations and all-round expertise are used exclusively in travel to facilitate customer communications and provide insights associated with sales pipeline management, marketing automation, digital marketing, loyalty engagement, customer re-targeting, pre and post departure holiday communications, customer reviews, holiday experience analysis and overall business performance.
We work with our clients (including Mark Warner, Wendy Wu Tours, Abercrombie and Kent, Advantage Travel Partnership, Celestyal Cruises, Sunvil, HF Holidays, Ski World, and Ramblers Walking Holidays) to bring all their customer data together, into one integrated central hub, creating a clean, amalgamated, and deduped single customer view. This integrated data, is the source for all personalised customer activity across the business, at all touchpoints, throughout the customer journey.

Best Digital & Age Tech Campaign - sponsored by Age Space

AgeSpace.org is the one-stop online resource for anyone caring for elderly parents and relatives. A web business for the millions of people across the UK ensuring their loved ones are safe, well and cared for. Age Space is the trusted guide through the care system, providing information and resources from Dementia services to choosing the right care, funding options and legal matters. Product reviews, a network of local information hubs, Age Space’s focus is very much about quality of life, living well, keeping busy and healthy in old age.

Best TV Campaign – sponsored by ITV

At ITV our mission is to entertain and connect with millions of people globally, reflecting and shaping culture with brilliant content and creativity. We are home to the most watched programmes across live sport and entertainment shows, the most talked-about dramas, and the UK’s fastest growing, free-to-access streaming service ITVX, which has 38m registered users. We offer advertisers of all shapes and sizes the opportunity to scale up and partner with us, delivering both mass reach and addressable advertising solutions and proven return on investment. We play a valuable part in the cultural moments that bring mainstream modern Britain together and aim to shape culture for good, spearheaded by our Britain Get Talking campaign.

Best Outdoor Campaign - sponsored by Mash Marketing

Mash Marketing Consultancy provides personalised marketing strategy for brand and business growth, delivering a comprehensive review of end to end marketing activity with recommendations for improved results. Focused on effective brand positioning, Mash enables businesses to better understand and engage their target audience. With 15 years’ experience developing tailored brand and marketing strategy, and 8 years expertise in marketing for the over 50s audience, founder Rachel Pease provides actionable marketing planning to reach specific business goals, delivering marketing support that goes beyond just ordinary marketing consultancy. Support is as hands-on as required, tailored to individual needs to improve ongoing business performance. Recent work with the Silver Marketing Association on research and insight into the later life market has been an absolute pleasure, and we’re delighted to continue the partnership.

Best Radio / Podcast Campaign - sponsored by Senior Response

Senior Response Ltd. Is one of the UK’s first and only Client Contact Management Service dedicated to the over-50s market. Currently 58% of our staff are over 50, with 17% above the retirement age. This dynamic we find enables our teams to build trust, show empathy, and have quality conversations with our client’s customers.Trading since 2001, and based in Solihull West Midlands, we manage client contact communication, by phone, SMS, email, and post on behalf of our clients.
Our team of enthusiastic and mature agents remains to this day, the foundation of our business. Nearly 20% of our staff have been with us for over a decade with an average tenure across the business of 6 years. We are FCA regulated for products and services.

Best Overall Multi-Channel Campaign - sponsored by Precision Platinum

We put data at the heart of everything we do, to cut campaign wastage and improve return on investment. Our clients value the integrated creative and media service that we offer, backed by an in-depth understanding of their industry – and marketing to older people. They want a partner that can produce the most powerful, targeted and personalised creative and media strategies to give their campaigns the results they deserve. We produce national multichannel campaigns (traditional, broadcast, DM and digital) as well as geotargeted campaigns that reach densities of your potential customers on a local level. Whatever the challenge we provide a campaign mix that optimises your budget for the greatest return on investment.