The Silver Marketing Association Summit 2023

The Cavendish Centre, London W1

Headline Sponsors


The 2023 Silver Marketing Summit established itself as Europe’s leading conference focused on the “silver” market – offering marketers the opportunity to enjoy a full day of expert speakers and networking sessions. This is a must-attend event for those wanting to tap into this increasingly important sector.

For the 2023 Summit agenda, click here 

For more information about our 2023 speakers click here

For more information on our sponsors click 

For a delegate review of the 2023 Summit click here

For more information on who attended click here 

The Silver Marketing Association Summit 2024

The next summit will take place on Tuesday 27th June 2024 at the Cavendish Centre, London W1   Early Bird tickets are now available. Book here

Included for delegates attending the in 2024 person event:
  • Full conference from 09:00 – 17:00 with networking throughout the day
  • Light breakfast & buffet lunch 
  • Mid-morning & afternoon tea/coffee 
  • Silver Marketing Awards Ceremony


Benefits of attending the in person event
  • Learn best practice for over-50s marketing.
  • Hear real-life industry case studies focusing on key issues.
  • Leave with a fuller understanding of the market and the opportunity it represents.
  • Learn how to effectively communicate with this demographic.
  • Network and learn from peers who are maximising the same opportunities whilst facing the same issues.
Who should attend?

Organisations involved in selling to the over-50s, or those looking to broaden their market into this demographic.  The conference is designed for established companies, challenger brands and start-ups, including the following teams:

  • Directors, CEOs and senior managers
  • Marketing and sales
  • Customer insight and strategy
  • Research and development

As well as students, academics or anyone interested in learning more about the silver market. The day’s agenda was packed with industry expert presentation providing invaluable data and insight about marketing to the over-50s. Plus networking opportunities as well as an informative panel discussion and Q&A.

Our headline sponsors in 2023 were Mail Metro Media, the advertising home of some of the UK’s most engaged news brands: Daily Mail, The Mail on Sunday, MailOnline, Metro,, i newspaper, and The Telegraph (print products). The team provides a single point of contact across print, digital and apps, allowing advertisers easy access to the millions of consumers who engage with their brands every day.

Book your 2024 early bird ticket now

Delegate reviews:

I just wanted to say again how much I enjoyed the summit.  I can honestly say it was the most informative conference I think I have ever attended!

Debbie Harris, Managing Director, Autumna

Thanks for a truly brilliant day yesterday.  I found it so useful, insightful and truly gratifying to spend the day completely focused on this audience that we are all so passionate about representing in its full spectrum. I’m already looking forward to next year’s summit.

Sarah Firth, PR Creative & Strategy, Anything but Grey