Welcome to the Silver Marketing Association
There are now more people in the UK aged over 60 than there are under 18, and the population in all developed countries is ageing.
This growing sector of the population is highly influential. Today’s over-60s are a diverse bunch. Some are still in employment, some are starting new businesses, some are in different stages of retirement; but they are more adventurous, more tech-savvy, and more financially aware than previous generations. They spend money on leisure and travel, on hobbies, gadgets and health care….
However, marketers are predominantly young and tend to ignore, misunderstand or misrepresent this growing audience that no longer conforms to outmoded assumptions and stereotypes.
At the Silver Marketing Association we promote best practice marketing, facilitate networking events and invest in relevant research and data, as well as providing a range of marketing services. Communicating effectively to this diverse and complex audience is where we can help professional marketers of all ages.
We are passionate about ethical marketing to the older demographic, and campaign against injustice or inequality. We strive to be a public voice and to offer a shared platform for our members.
- Being part of a trusted network and shared voice
- Access to research, data, policy, industry reports and white papers
- Members newsletter
- Free webinar training sessions & masterclasses
- Priority access & discounted tickets to the Silver Marketing Summit as well as exclusive access to the presentations and videos from the event
- Exclusive use of the Silver Marketing Association Member logo
- Access to Experian data platform and consultation
- Access to Government through the Genesis Initiative to raise issues on your behalf
- HR Helpline
Together we are stronger ! Find out more about becoming a member today.
This took place on Tuesday 28th June 2022 at The Cavendish Centre, London W1
We are delighted that Mail Metro Media were Headline Sponsors for our Summit this year, attended by over 100 delegates in person, as well as virtual delegates as far afield as the Netherlands and the United States.
The Silver Marketing Summit has taken over from the Mature Marketing Summit, firmly established as Europe’s leading conference focused on the “silver” market – offering marketers the opportunity to enjoy a full day of expert speakers and networking sessions. This is a must-attend event for those wanting to tap into this increasingly important sector. 2023 date to be announced soon.
Speakers at the 2022 summit included Google, Channel 4, Global, Accord Marketing, Saga Magazine, Noon, Centre for Ageing Better, Pure Retirement, Senior Response, Unbiased, and Silver Magazine.