Welcome to the Silver Marketing Association
There are now more people in the UK aged over 60 than there are under 18, and the population in all developed countries is ageing.
This growing sector of the population is highly influential. Today’s over-60s are a diverse bunch. Some are still in employment, some are starting new businesses, some are in different stages of retirement; but they are more adventurous, more tech-savvy, and more financially aware than previous generations. They spend money on leisure and travel, on hobbies, gadgets and health care….
However, marketers are predominantly young and tend to ignore, misunderstand or misrepresent this growing audience that no longer conforms to outmoded assumptions and stereotypes.
At the Silver Marketing Association we promote best practice marketing, facilitate networking events and invest in relevant research and data, as well as providing a range of marketing services. Communicating effectively to this diverse and complex audience is where we can help professional marketers of all ages.
We are passionate about ethical marketing to the older demographic, and campaign against injustice or inequality. We strive to be a public voice for our members.
As a member of the Silver Marketing Association, you are part of an organisation with a serious agenda.
Membership Benefits
- Being part of a trusted network
- Access to research, data, policy, industry reports and white papers
- Members newsletter
- Free webinar training sessions
- Priority access & discounted tickets to the Silver Marketing Summit
- Exclusive use of the Silver Marketing Association Member logo
- Access to Experian data platform and consultation
- HR Helpline
